Heat Matrix, LLC (“Heat Matrix”) takes your privacy seriously. Heat Matrix is committed to letting you know our privacy practices and the control you have over the data in connection with Heat Matrix’s Services (as defined in our Terms of Use). This Privacy Policy covers Heat Matrix’s use of personally identifiable information (“Personal Information”) and other data we gather when you use the Services. The Services are not available to individuals who are younger than 13 years old. Heat Matrix receives and stores any information you enter on the Services or provide to us in any other way. The types of Personal Information collected may include your name, email address, phone number, birthday, Facebook and/or Google+ usernames, Facebook and Twitter check ins, location, use information regarding your use of the Services, and browser information. Heat Matrix automatically receives your location when you use the Services. To determine your location, we use various technologies such as location services of the applicable operating system or browser and sensor data from your device that may, for example, provide information on nearby Wi­Fi­ access points and cell towers. The Personal Information you provide is used for such purposes as setting up a user account and profile, connecting with other users of the Services, improving the Services, and customizing advertising and content. Your account will be associated with your email (and optionally a phone number) and this account will be used for all Services you use. Information you provide via the Service may be used with other information you provide to us. When you use the Services, Heat Matrix automatically receives and records information from your browser or mobile platform, including your location, IP address, browser type, operating information, mobile carrier, device and application IDs, cookie information, and the page you requested. This information is treated as non­Personal Information, except where we are required to treat otherwise under applicable law. Unless otherwise stated in this Privacy Policy, Heat Matrix only uses non­Personal Information in aggregate form. We may provide aggregate information to our partners about how our users, in the aggregate, use the Services. Heat Matrix may also receive and store information from third parties that interact in some way with the Services or that provide services to us in connection with the Services. For example, if you click on an offer, the offeror may tell us information such as the time you clicked on the offer. Heat Matrix will not sell your Personal Information to anyone, however, your publicly­available information is available to third parties, and we may provide it to third parties, by license or otherwise. One of the key purposes of the Services is to help you learn about locations and events and brands that are relevant to you. When you visit to a particular location your visit may be shared with that location. We may also share or disclose aggregated and anonymous data, such as when you visit a location, to third parties for analytical or other purposes. Heat Matrix employs other companies and people to perform tasks on our behalf and need to share your information with them to provide products or services to you. Our agents do not have any right to use Personal Information we share with them beyond what is necessary to assist us, and they provide a comparable level of protection for your Personal Information. The Services deal with location, so in order to work, the Services need to know your location. Whenever you open and use/interact with our apps on your mobile device or go to one of our Sites, we use the location information from your mobile device or browser (e.g., latitude and longitude) to tailor the Services experience to your current location. This information is NOT shared with others. Also, the Services use your mobile device’s ‘background location’ to provide the Services, including to send you notifications of tips/friends/plans/interesting things etc. near you. If you have ‘background location’ turned on, the Heat Matrix app will, from time to time, tell us about your device’s location even if you are not directly interacting with the application. Your real­time location is not shared. By providing your email address to us, you expressly consent to receive emails from us. We may use email to communicate with you, to send information that you have requested or to send information about other products or services developed or provided by us or our partners. If you have a Services account and do not want to receive emails or other communications, please indicate your preference by making a modification on your account settings page. Please note that if you do not want to receive legal notices from us, such as notices regarding this Privacy Policy, those legal notices will still govern your use of the Services, and you are responsible for reviewing such legal notices for changes. We may receive a confirmation when you open an email from us if your cell phone and/or computer supports this type of program. Heat Matrix may amend this Privacy Policy from time to time. Use of information we collect now is subject to the Privacy Policy in effect at the time such information is used. If we make material changes in the way we use Personal Information, we will notify you by posting an announcement on our Services or sending you an email. Users are bound by any changes to the Privacy Policy when they use the Services after such changes have been first posted. If you have any questions or concerns regarding privacy using the Service, please notify us at [email protected] Last Updated: February 1, 2016